Varnishing Printing

In the printing world, there are many different types of varnish, and each type has specific effects that you’ll want to better understand in order to choose the right style for your custom packaging. 

• Gloss: Gloss is often applied over the full surface or in specific areas of your printed packaging. It creates and enhances the contrast between color while adding depth and detail to the color. Colors look like they “pop out” more to the naked eye. However, a high gloss finish under direct lighting can reflect a high degree of the lighting, which can make the text harder to read. 
• Matte: Matte gives your packaging design a more subtle, soft appearance. Because matte varnish is a non-reflective service, packaging with a lot of text, or text that needs to be read from a distance is better served by using a matte varnish as opposed to gloss. However, it’s worth noting that the effect appears much softer than with gloss finish. If you need your packaging to stand out and be noticed, gloss is still a better option.
• Strike-through Matte: Using this technique, matte varnish and gloss varnish are both applied to different areas of the printed piece. The matte varnish is applied to all of the areas except where a more impactful glossy effect is needed. In this way, the matte varnish strikes through the glossy effect and lets it shine while giving the rest of the packaging the more softer look. It’s a great way to create distinction between both types of the packaging. 
• Satin:  A combination of matte and gloss to create a “best of both worlds” varnish that is soft, yet allows for greater resistance against fingerprints, smudges and scuffs. It looks as if no varnish has been applied, so you can still enjoy a subtle effect, while giving your packaging enhanced protection during shipping. 

From planning and filing to the completion of printed matter, printing must go through many procedures, combined with the professional skills of countless people, such as graphic designers, commercial photographers, copywriters, typewriters, artists, color separation technicians, printing technicians, Public workers, printing technicians, bookbinding, varnishing and various processing technicians, etc., without any one, can not successfully complete the printed matter, so they are all important contributors.

  

  We assist many enterprises and organizations in the integrated planning and production of printed materials, focusing on providing comprehensive printing integration services, helping you think more, do more, and win more under limited time and money.